The importance of the television and its future
The Commute is available on one of a handful of global media platforms — Disney, Netflix, Amazon, YouTube and several Chinese conglomerates. Up until its disastrous live-studio-audience launch of its Premier League coverage last month, Sky Sports has scarcely put a foot wrong — Richard Keys notwithstanding.
It's ubiquitously there, radiating away in the corner, even when it's not. One of the first people to recognise television's potential — or at least the most unappealing part of it — was Aldous Huxley.
So television is stifling, dull, lazy, formulaic, predictable, repetitive and queasily melodramatic; and it is stunning, original, transfixing, compulsive, mind-altering and magnificently verifying. Another trend that has significant impact on the media industry is mobile.
People like a good bundle. So they make it difficult. One could assume that it is a new self-sufficient chapter in our life. What, in short, might well be called a spatial re-creation of actuality. Xiaofeng Wang, senior analyst, Forrester TV as content will never go away, but its format and device are constantly changing. And then we really look for shows to develop that fit within the parameters of that. But television has a particular authority. Logie Baird may have been a visionary but even he would have struggled to comprehend just how much the world would be changed by his vision — television, the 20th century's defining technology. Even the executives at HBO are panicking. Public enthusiasm for 3D has, as most of us know, come and gone a few times in film and also in television. More than the aeroplane or the nuclear bomb, the computer or the telephone, TV has determined what we know and how we think, the way we believe and how we perceive ourselves and the world around us only the motor car is a possible rival and that, strictly speaking, was a 19th-century invention.
With Game of Thrones ending, they discover that their subscribers are spending just as much time watching niche content like Korean zombies dramas and Brazilian dystopian thrillers. It was an awful crime but it was also, as its perpetrators would have known, an awesome televisual event.
Cable networks, telecom operators, traditional content producers, etc. Of course, each company differs in its approach to mitigating the current market situation: some offer smaller channel bundles delivered via their own online streaming services, others try to integrate content production with distribution, and so on.
I think as we look out at our future, we imagine some of the features that are in SVOD services are going to be in our expanded sense of what a network means. They just look for the best content and an intuitive and sleek way to watch it.
Composition on television
Yes, because modern televised sport — and specifically modern televised football — has turned the viewer into an omniscient, if not yet omnipotent, god. Most experts were predicting that television would more closely resemble its broadcast cousin, radio, rather than its visual cousin, cinema. Q: TV can be delivered in a lot of different ways. We believe in television as a medium that does good, we believe in television as a medium that triggers imagination, arises curiosity, encourages education and gathers millions around common interests. Thanks to Nick Hornby, we may have come a long way since Martin Amis complained of "intellectual football lovers" being forced to "cringe and hide". While boundaries between different players of the media industry are vanishing and technology development is constantly progressing, new entertainment experience and business models will emerge. It wasn't until after the war that television was slowly spread out across the country. We spend a lot of time asking ourselves what makes a show Freeform. The second important item to focus on is data, both in content distribution and advertisement. Imagine for a moment that, as of tomorrow, your television set stopped working. This is why I've never understood the question: "Where were you when [fill in the significant historical event] happened? The winners in this new TV ecology will be those who invest most effectively to secure the best content and build the best brands, with increasing value given to live event TV, as well as genres that work well on streaming and social platforms such as scripted and short-form.
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